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Tuesday, October 5 • 14:00 - 15:00
Why a Diverse Team is Crucial to Startup Success

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Team diversity refers to differences between members of startup team. Those differences can include demographic differences (like age, race, sex, ethnicity), personality (extrovert, introvert, and differing Myers-Briggs types) and functional (as in skill sets, like engineering, design, copywriting, and marketing). How does team diversity impact your customers' experience from the moment they learn about you through their journey with you? You will attract and relate to customers how look like you. They will understand your messaging and you will understand their needs. If you don't represent the right dimensions of diversity, you are leaving an amazing experience behind.

Speakers
avatar for Melissa Jurkoic

Melissa Jurkoic

CXO/Cofounder, addapptation/Diversify Thinking
Melissa has worked in the tech industry for over 20 years in roles ranging from Junior Software Engineer to her current role as the Chief Customer Experience Officer at addapptation. She holds a Bachelor’s in Computer Science from the University of New Hampshire and an executive... Read More →


Tuesday October 5, 2021 14:00 - 15:00 CEST
#4 Agile & Culture